Welcome back to growing with the affiliate marketing series, now you’ve decided on the ideal affiliate niche for you and joined the appropriate affiliate program, it’s time to create your affiliate profile and start earning money.
It’s important to think about which social media platforms, such as TikTok, Facebook, Instagram, or a blog, will be your strength and the most effective in promoting your advertiser’s affiliate program. This post will begin with affiliate marketing on TikTok, how you could make thousands of dollars in this emerging leading platform in recent years.
In this article, we’ll show you how this platform can assist affiliates to receive more visibility with less work in this tutorial.
I. The potential of affiliate marketing on TikTok
Originated in China, TikTok is a video-sharing app that allows users to make short films ranging from various sharing content on the platform.
Since its launch in 2018, TikTok has amassed millions of downloads and has gone viral all over the world. TikTok surpassed a milestone of 2 billion global downloads in August 2020, making it the most downloaded app in that year, which is incredible.
At the moment, TikTok has around 800 million active users, spread across 155 countries and 75 languages, with most of its users being Gen-Z. Moreover, 52 minutes is the time that TikTok users spend every day on average.
With all of the potential, many businesses are seeking methods to make use of it, and there is no exception to affiliate marketers.
What many affiliate marketers concern the most is whether their affiliate niche matches the popular content categories on TikTok.
According to Statista in July 2020, the following niches are now thriving on the platform:
These content categories are broad, and practically every affiliate marketer could use them to create content in their niches. The key is to establish relationships and engagement with your target audience. In the following section, we’ll reveal all of the essential strategies for creating viral content and how to properly use affiliate marketing on TikTok.
However, like any other social media platform, TikTok has its pros and cons that you should take into consideration before deciding to make money on TikTok.
|Money-making potential for its large rising worldwide audience||Dominated users are Gen-Z (16-24 years old) so it is pointless if you’re targeting older demographics|
|Focusing on video content (most popular and effective sort of content for marketing)||Clickable links on video descriptions, comment sections are not available|
|Easily reach a large audience by following viral contents, trending filters, music||Only business accounts could place a link in their bio (you could fix that)|
|Great for user-generated content||Ads are unreasonably expensive|
Now it’s time to learn how to use the app to grow your affiliate marketing campaign.
II. Build a TikTok affiliate marketing profile
Start building followers by posting videos
To get started with several, you should build a good affiliate marketing profile. First, you need to create strong content videos which present your affiliate products appealingly. Sales are frequently determined by the number of impressions your videos receive. The more people who view them, the more conversion chances you’ll have.
The recommended numbers of videos at first are 6-12 videos within 1 to 3 days.
Remember that the videos need to be related to your affiliate industry which will create the first impression on your viewers. And all the videos need to be linked or related to others.
Place your affiliate link, website, or blog link in your Bio
In the cons of the TikTok section, I mentioned that it’s impossible to place a clickable link in the video description or comment sections, or you may get banned. So how could you include affiliate links there?
The answer is easy, you could lead your audience to your Bio and find the clickable links (website, blog, Instagram account, affiliate links) there.
# Change to a business account
It’s free to upgrade to a business account since a personal account could not include a clickable link.
So you could directly link to your website or your social accounts (Twitter, Instagram, Youtube).
# Use a bridge page
Most affiliate marketers could build a website where their audience would find all of their information there, it’s COMPLETELY FREE.
Beacons is a website where to make things possible. With Beacons, you can include a profile with your website, blog, social media accounts, and affiliate products. All are built in one place with your way.
Make your affiliate link look professional with UpPromote, you can easily generate each affiliate product link, shorten the link or get the affiliate link at a blink with a source thanks to UpPromote.
To get a product to promote, Select the Get product link in the Dashboard > Browse the product > Choose Generate. Then the product affiliate link is ready to go.
You can add TikTok in the Add a source section to track TikTok converting your customer’s performance.
If you would like to add the whole website of your merchant to show your TikTok audience, you could use the Get link with source feature to see whether TikTok will gain the best referral orders for you or not.
# Add URL in your video description
If your audiences copy and paste the affiliate URL into their browser, this is a cool technique of generating clicks.
Many KOLs, influencers on TikTok leverage this approach. The key is that your videos should urge their action.
III. Make TikTok videos as a complete beginner
Shooting your videos
You can choose to use TikTok to record videos or upload them from your gallery. TikTok allows you to make videos from 15 seconds and up to three minutes in length.
However, there are pros and cons to each option.
When you shoot a video using TikTok, you can add filters and effects before you start filming, which saves time. And one of the biggest pros is that videos in which you’re lip-syncing to a song or sound will be a lot easier to record on TikTok.
Protip: Leverage easy-to-use video editing apps to make your video more professional like iMovie, CapcCut, Inshot Video Editor.
However, because the TikTok app has a 3-minute time restriction, it’s better to use your device’s camera if you’re filming a movie with numerous segments. Then you may use your phone’s camera to record a long clip and trim it down for TikTok.
Filter on TikTok
There are four filter sets you can select from Portrait, Food, Vibe, Landscape.
If you forgot to use a filter effect before you begin recording, you can also add a filter on the Preview screen to your clips.
Effects on TikTok
Effects are where magic TikTok happens. You could use beautify or humorous effects to go viral. (Find trending effect on Discover page)
Music on TikTok
There are different ways that you could add music on TikTok, including:
- Add sound from in the in-app music library
- Select a sound from Recommended or Favorites
- Use trending sound on the Discover page
Or you could make your own custom viral TikTok sound by:
- Uploading video with sound
- Adding a voiceover sound
IV. Engaging TikTok video ideas
Evergreen content is everlasting and can be reused for different mediums, such as your blog. Consider these “go-to” TikTok videos that you can make over and over.
When you’re stuck in a creative rut, try these engaging TikTok ideas:
- Educational videos
Sharing useful information about your product or the niche you do affiliate marketing in an understandable and digestible way.
Quick tutorials like cooking, makeup, gardening, working out tips, or tricky video guides are also popular on TikTok.
Find a way to bring your merchant’s brand to life with a short video tutorial whatever his brand does/makes.
- Review products/ services
People love real-experience product sharing (especially popular brands), don’t forget to create review videos to share with TikTok viewers.
- Join a viral craze
Viewers click on the audio link to see how TikTok users are doing the trend in their unique way. That’s why following the trend is not enough, the trick is to be genuine and join yourself, have fun with the challenge/ trend.
#Hacks to get TikTok videos to go viral
Viral hack 1: Follow the 3-second rule
The initial three seconds are crucial in keeping your viewers’ attention. Make it catchy or stimulate their interest to keep them hooked till the end.
When a few viewers stick to your videos till the end, the TikTok algorithm values your content and possibly pushes your videos to other viewers’ “For You” page.
Viral hack 2: Encourage interactions
CTAs are crucial: To motivate your viewers to do something after watching the video.
Ask your viewers and let them comment: Ask users to sound off in the comments section. You can comment first and they may follow.
Or provide a prompt from which people can Duet a response video.
Viral hack 3: Don’t Forget Trending Hashtags
On the TikTok Discover tab, look for hashtags connected to ideas and challenges.
The more practical the hashtags you choose, the more you will have a chance to be widely seen by others.
V. How to grow your TikTok profile?
Be consistent with updates
Post 4-8 times per day to TikTok. Produce content fitting your personality, audience, and goals.
Build your trend
Try to produce your unique trend (the most popular is dancing) with CATCHY audio. People may pick up your trend and copy it.
Participate in TikTok trends
Join in the trend that you see on the Discover page. Now, you have a chance to jump on the trend and put your spin into it matching your affiliate niche.
Go live daily (if you have at least 1000 followers)
Live streaming allows you to interact with your TikTok community and engage in back-and-forth communication with viewers.
Create a series of video
This will pique your viewer’s curiosity and keep them engaged and coming back the next time.
Duet viral videos
Performing a duet to an already-viral TikTok video. People like seeing people’s reactions to viral videos.
VI. Examples of affiliate marketing on TikTok
Here is a real-world example of TikTok affiliates generating money.
First is @nadyaokamoto with 1.7M followers and 83.8M likes on TikTok.
She started to build her TikTok profile by posting educational videos about issues related to women such as periods, cramps, etc.
And she uses Linktree to build a website with all her information in one link. The link includes the stores selling tampons she promotes, which is respectively relating to her TikTok content videos by posting educational women videos and urging them to buy her product.
Also, she provides users with her training materials featured in her Youtube channel and her blog.
By attracting viewers on TikTok at first, she redirects them to her store and her youtube channel. Isn’t it great?
Another example is @giangchann, who is a smaller TikTok account but her TikTok continues to grow and has a good engagement rate.
She makes videos about her life, what she does in a day, etc. People also love those content materials since it’s entertaining.
Do you consider how she does affiliate marketing? By being such a KOL to a number of followers, her audience would care about her style and what she wears. And she put all of her affiliate apparel in one link. Her videos will lead them to go look for her clickable link in her bio and purchase the product she promotes. By doing so, she’ll easily receive a commission.
Without really attempting, this channel is potentially generating a sizable recurrent revenue.
VII. Last words
Because of the potential of TikTok, affiliates, and advertisers that choose to focus their affiliate marketing on TikTok efforts may expect high conversion rates.
TikTok also allows affiliate marketers to experiment with new exciting, stylish, and innovative advertising strategies. In comparison to traditional and mainstream approaches, advertising efforts are also significantly less expensive, and the power of word-of-mouth marketing adds gasoline to the fire.
TikTok isn’t showing any signs of slowing off anytime soon. TikTok’s focus on developing more ad packages and shoppable content solutions for clients might become their main source of revenue.
Now, with all affiliate marketing on TikTok tactics in your hand, it’s time to gain millions of dollars on TikTok.
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