In today’s social media age, influencer marketing appears to be ubiquitous. As 80% of consumers enjoy purchasing the product via their influencer recommendations, more and more online sellers invest millions of annual marketing budgets in their influencer marketing campaigns for brand awareness, conversion efforts, and impressive returns.

However, have eCommerce sellers know the best influencer outreach tactics to make the most out of it and how to bring massive returns for your store with influencer marketing.

No worries, this article will help you figure out effective influencer approach strategies for your brand success in 2021.

Let get started!

I. Influencer Marketing: What it is & how it works

1. What is influencer marketing?

Influencer marketing is a type of social media marketing when a brand works with an online influencer who has a large social following to promote and engage with your brand’s message.

2. How does influencer marketing work?

While giving monetary incentives to an influencer is the simplest method to persuade them to promote your brand, it is not always the most successful technique.

Paying a huge amount of money for the influencer is not equivalent to the returns you get later, the results might not come up to your expectations.

3. So what makes influencer marketing work?

Reaching out to influencers and persuading them to raise their voice for your brand is an effort-taking process. When done effectively, it can provide your online business access to a big number of audiences willing to use your product or service.

Influencer outreach must be done with care and consideration, from selecting the right individuals to contacting them in the appropriate way.

Before jumping to figure out the most successful tactics for influencer marketing. Let’s look at the current state of influencer marketing and why your online business needs it.

What is influencer marketing
What is influencer marketing

II. The 2021 state of influencer marketing

1. The rise of influencer marketing

In 2020, a year like no other, influencer marketing has blossomed. Lockdowns resulted in increasing social media usage, a shift in customer behavior from Covid-19, production problems with traditional advertising, audiences have been changing toward authenticity and curated content more than ever before. That’s when many online businesses tend to leverage influencer marketing.

In 2021, the influencer marketing business is expected to be worth $13.8 billion. Year after year, the market has risen gradually, but this year has seen the largest increase in influencer marketing.

Moreover, according to Google Trends, monthly searches for the keyword “influencer marketing” have increased by 5000% in this year.

What an enormous rise!

2. Why your brand needs influencer marketing?

All of the concerns above prompted a number of online retailers to collaborate with influencers in order to spread the message in a relevant, and thoughtful manner. 

All of the numbers have counted shows that influencer marketing is such an amazing marketing type that your brand should not miss. This is one of the most excellent ways to increase traffic to your online store

So what should be waiting for more? It’s the right time that your brand should take advantage of it to broaden your reach and leverage huge revenue.

Coming up next, together let’s figure out strategies for effective influencer outreach to bring success to your online business.

III. Step by Step: Successful strategies for influencer outreach

#1 Setup brand goals

First and foremost, setting clearly achievable goals is the most crucial stage in developing an influencer outreach plan.

To obtain a clear image of what you want to achieve, you need to do preliminary research to better understand your clients and choose which suitable influencers for your brand’s representative.

An example of a realistic goal is to start with establishing how many audiences you want to reach is. These objectives will include establishing the amount of traffic you want to create as well as the number of leads or conversions you want to achieve through your influencers.

#2 Make sure it’s a match between your brand and your influencers

  • It’s time to find your appropriate influencer

Your influencer marketing campaign‘s success is determined by the influencers you choose. Make sure the influencer is a good fit for the brand’s niche, target audience, and business goals.

After taking the time to learn everything about your target audience. Make a persona for the influencer you are trying to offer the service. This will assist you in picking up the one currently successfully marketing to this demographic and catching their attention.

  • How to make sure it’s a match?

Influencers sharing the passion for your niche and message are the ones you’re looking for. You can also look for those establishing themselves as experts on a certain subject. These are the ones generating widely shared material and have a significant number of social media followers as well as a high level of engagement on their site.

Also never cease asking yourself some questions:

  • Will the influencer use and enjoy my product?
  • Is their target audience similar to mine?
  • Is the content of this influencer in line with my objectives?
  • Do I perceive this influencer as a good fit for my brand?
  • Is it feasible to collaborate with this influencer?
Make sure it's a match between your brand and your influencers
Make sure it’s a match between your brand and your influencers

Only contact influencers that have a connection to your brand. If you have trouble finding ones, go to Buzzsumo and enter the keywords that your brand targets.

With a clear aim in mind, it’s much easier to figure out which influencers are the greatest fit for your approach and who are most likely to assist you to achieve your marketing objectives if they agree to promote your business.

#3 Build the relationship with the influencer

Influencer outreach means building a relationship with them. Begin getting to know the proper influencer once you’ve determined who they are.

Influencers receive hundreds of letters requesting collaborations, and the best are picky about who they will work with. Before approaching them, follow their posts on Instagram and Twitter, Blog, etc. Like, comment or share whenever possible.

When you send a personal collaborating message, you should make them feel special and let them know why they are chosen so that they see that you actually care about them, conversations will become more natural and enjoyable.

Moreover, they will also notice that you’ve been engaging with them in a non-obtrusive, friendly manner and that your business has something to offer their target market.

Tips to build an effective relationship with influencers:

  • Introduce them your brands and products

Share your own opinion and brand values. Talk about your rivals and what set your brand apart from them. If you want influencers to promote a new product line, emphasize the “significant advantage” of it. So that they can create unique content for your product on their social media.

  • Let them know the campaign

To avoid future misunderstandings, make careful to iron out the specifics from the start. Talk about all the things you expect from the campaign and don’t hesitate to tell them. More, allowing influencers to express themselves creatively is a wonderful idea. 

  • Offer fair compensation

Due to deciding variables such as engagement rate, follower numbers, content kind, specialty, and others, influencers are compensated at a varied rate.

So that make sure to pay the monetary compensation relevantly.

Build the relationship with the influencer
Build the relationship with the influencer

#4 Measuring goals & returns

With the goals you have set early on, figure out if it has achieved the initial outcome. As you can make sure you know what you want earlier, it’s easy to calculate your return on investment. Here are some metrics to see after the whole campaign:

  • Numbers of sales made as a result of affiliate links
  • How many people follow your brand on social media
  • Numbers of people have signed up for a newsletter
  • Campaign hashtag engagement 

To track the effectiveness of your campaign is the most essential approach to determine which influencers assist you to reach your goals and who you should say goodbye to. The goal is to build long-term relationships with influencers through a series of mutually advantageous and effective partnerships, resulting in time and effort savings.

#5 Nurture the relationship with influencers

Maintaining a good relationship with influencers that give value to your business delivers benefits for successful future campaigns, gaining referrals to your brand from the influencers’ network, and continuing to boost brand awareness and sales.

So that make sure high-performing influencers are appreciated by doing things including:

  • Compensate added money for them
  • Interact with them regularly: take time to know brand ambassadors’ interests and create personal and friendly connections
  • Offer complimentary holidays or invite influencers to brand exhibitions and events to make them feel appreciated
  • Sending exclusive gifts also makes them feel special
  • Crafting communications and addressing influencers by their names will set your business apart from the competition

A successful influencer marketing approach necessitates long-term partnerships with influencers. Authenticity, brand loyalty, high-quality content, and long-term value are all outcomes of strong influencer relationships.

Wrapping up

Influencer marketing is the most profitable type of digital word-of-mouth in the digital age. When done correctly, influencer marketing is a powerful tool to raise brand awareness, nurture audiences, and drive crazy eCommerce sales.

You now have sufficient knowledge of influencer outreach to ensure the success of your next campaign. It’s crucial to keep in mind that selecting the appropriate influencer takes time, so don’t rush things.

You will certainly discover an excellent partner to tell the world about your business in a way that your customers adore with adequate preparation and a little patience.

Good luck to you all!

How useful was this post?

Click on a thumb to rate it!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

Join our newsletter!

Subscribe to our newsletter to stay up-to-date with affiliate marketing materials, eCom tips & tricks, and industry best practices. 

Show CommentsClose Comments

38 Comments

  • Troy
    Posted December 18, 2021 at 7:25 am 0Likes

    I know this if off topic but I’m looking into
    starting my own blog and was curious what all is required to get setup?
    I’m assuming having a blog like yours would cost a pretty penny?

    I’m not very web smart so I’m not 100% positive.
    Any suggestions or advice would be greatly appreciated.
    Kudos

    • Joan
      Posted December 27, 2021 at 1:55 pm 0Likes

      Hi Troy,
      I suggest using WordPress for setting up a blog from the ground up, the platform helps your build everything easily without any technical skills.
      You can refer to this article to build your brand new blog from scratch https://www.wpbeginner.com/start-a-wordpress-blog/

  • Hazel
    Posted December 23, 2021 at 7:07 am 0Likes

    I am sure this article has touched all the internet visitors, its really really pleasant article on building up new weblog.

    • Joan
      Posted December 27, 2021 at 1:49 pm 0Likes

      Good day Hazel,
      Thank you so much for reading and commenting! I’m glad you found this post useful. Let me know if your have further questions about this topic.

  • Gena
    Posted January 26, 2022 at 1:27 pm 0Likes

    What’s up, I would like to subscribe for this
    blog to obtain latest updates, thus where can i do it please assist.

    • Joan
      Posted January 31, 2022 at 9:14 pm 0Likes

      Hi Gena,
      Thanks for your supporting. You would be updated to our latest artciles when folllwing our Newsletters Subscription.
      You can find it by scrolling down to the end of this post, above the Related Articles and below the Rating section.

  • Martina
    Posted January 29, 2022 at 1:06 am 0Likes

    Keep this going please, great job!

    • Joan
      Posted January 31, 2022 at 9:29 pm 0Likes

      Thank you so much, Martina 😍!!! Don’t forget to subscribe to our Newsletter to keep up to date of our articles.

  • Hollis
    Posted February 16, 2022 at 2:42 pm 0Likes

    Pretty section of content. I just stumbled upon your website and in accession capital to assert that I get actually enjoyed account your blog posts.

    Any way I will be subscribing to your augment and even I achievement you access consistently
    quickly.

    • Joan
      Posted February 17, 2022 at 11:21 am 0Likes

      Hello Hollis,
      Thank you so much for you kind words, your encouragement will inspire our editorial team to work harder to release the best artciles for our valued readers 🥰🥰.
      Thanks again and have a good day!

  • Tonia
    Posted March 6, 2022 at 2:59 pm 0Likes

    Your method of describing everything in this post is in fact nice,
    every one be capable of without difficulty be aware of it,
    Thanks a lot.

  • Zoila
    Posted March 19, 2022 at 11:31 am 0Likes

    Hi everyone, it’s my first pay a quick visit at this website, and paragraph is genuinely fruitful designed for me,
    keep up posting these types of articles.

    • Joan
      Posted March 24, 2022 at 2:58 pm 0Likes

      Thank you so much for your kind comment 😍 Don’t forget to subscribe to our Newsletter to keep up to date with our articles.

  • Beatriz
    Posted March 21, 2022 at 2:34 pm 0Likes

    There’s definately a lot to know about this issue. I like all of the points you have made.

  • Tyson
    Posted March 21, 2022 at 9:35 pm 0Likes

    It’s in point of fact a great and useful piece of info.
    I am satisfied that you just shared this useful information with us.
    Please keep us informed like this. Thanks for sharing.

    • Joan
      Posted March 24, 2022 at 3:00 pm 0Likes

      Thank you so much for your kind comment 😍 Don’t forget to subscribe to our Newsletter to keep up to date with our articles.

  • Jesenia
    Posted March 22, 2022 at 7:51 pm 0Likes

    I was curious if you ever considered changing the layout of
    your blog? Its very well written; I love what youve got to
    say. But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having one or two pictures.
    Maybe you could space it out better?

  • Marilyn
    Posted March 23, 2022 at 7:59 am 0Likes

    Pretty! This was an incredibly wonderful post. Thanks for providing this
    info.

    • Joan
      Posted March 24, 2022 at 3:06 pm 0Likes

      We’re glad that you find this post useful. Let me know if you have further questions about this topic.
      Moreover, don’t forget to subscribe to our Newsletters to stay updated about our latest articles.

  • Sherrill
    Posted March 23, 2022 at 5:28 pm 0Likes

    I was recommended this web site by my cousin. I am not sure whether this
    post is written by him as nobody else know such detailed about my difficulty.
    You are wonderful! Thanks!

    • Joan
      Posted March 24, 2022 at 3:12 pm 0Likes

      Thank you so much for your kind comment 😍 Don’t forget to subscribe to our Newsletter to keep up to date with our articles.

  • Beatrice
    Posted March 24, 2022 at 8:47 am 0Likes

    Genuinely no matter if someone doesn’t understand then its up to other people that they
    will help, so here it happens.

    • Joan
      Posted March 24, 2022 at 3:08 pm 0Likes

      Thank you so much for your kind comment 😍 Don’t forget to subscribe to our Newsletter to keep up to date with our articles.

  • Otilia
    Posted March 24, 2022 at 7:35 pm 0Likes

    Do you mind if I quote a couple of your articles as long as I provide credit and sources back
    to your blog? My blog site is in the exact same area of interest as
    yours and my visitors would really benefit from a lot of the information you
    provide here. Please let me know if this alright with
    you. Thank you!

  • Trackback: Influencer Marketing Trends 2022 You Need to Know - Blog Uppromote
  • Veta
    Posted April 24, 2022 at 4:00 am 0Likes

    This post will assist the internet viewers for creating new weblog or even a blog from start to end.

  • Jami
    Posted April 24, 2022 at 7:02 am 0Likes

    Hello everyone, it’s my first pay a quick visit at
    this web page, and piece of writing is actually fruitful in support of me,
    keep up posting these articles or reviews.

  • Russell
    Posted April 24, 2022 at 12:03 pm 0Likes

    Wow, awesome blog layout! How long have you been blogging for?
    you made blogging look easy. The overall look of your site
    is great, as well as the content!

  • product review
    Posted April 24, 2022 at 5:48 pm 0Likes

    Thanks for sharing, a Nice article amazing post.

  • product review
    Posted April 26, 2022 at 5:09 pm 0Likes

    Pleasant article. I was checking constantly this web site and i am impressed! Extremely helpful records especially the very last role we worry when it comes to these types of records a lot.

  • Kiera
    Posted May 4, 2022 at 5:15 pm 0Likes

    Actually no matter if someone doesn’t be aware of after that
    its up to other visitors that they will help, so here it takes place.

  • Kaitlin Santana
    Posted May 7, 2022 at 2:26 am 0Likes

    Pretty! This has been a really wonderful post. Many thanks for providing these details.

  • Takipci
    Posted May 10, 2022 at 10:57 am 0Likes

    This was beautiful Admin. Thank you for your reflections.

  • Takipci
    Posted May 10, 2022 at 10:58 am 0Likes

    very informative articles or reviews at this time.

  • product review
    Posted May 11, 2022 at 5:23 am 0Likes

    Really love your website design! Have you checked my wordpress website, do you like the theme?

  • product review
    Posted May 15, 2022 at 4:34 am 0Likes

    Good shot dude

  • Phoebe
    Posted May 25, 2022 at 2:09 am 0Likes

    I’m not sure where you are getting your information, but good topic.

    I needs to spend some time learning more or understanding
    more. Thanks for excellent information I was looking for this information for my mission.

  • Albertina
    Posted June 30, 2022 at 12:21 am 0Likes

    Hi there, I found your web site by way of Google
    while looking for a similar subject, your site came up, it appears
    to be like good. I’ve bookmarked it in my google
    bookmarks.
    Hi there, simply was aware of your weblog via Google, and located that it’s really informative.
    I am going to watch out for brussels. I’ll be grateful in case you continue this
    in future. A lot of other people will be benefited
    from your writing. Cheers!

Leave a comment

It's a freebie!

Download the quickest way to learn Affiliate Marketing and how to make the best out of it with UpPromote.

Subscribe to our weekly newsletter!

Subscribe to our newsletter to stay up-to-date with affiliate marketing materials, eCom tips & tricks, and industry best practices.