We’re running through almost the first quarter of 2022, and this article will discuss all aspects of the potential eCommerce holiday in March to give the best shots to all merchants and affiliates for a successful campaign.
March marks the start of spring, the season of new beginnings. If you’re an eCommerce seller, you might be ready to start selling a recent sort of product this month, or you might prefer to remain with things that do consistently well.
Stay tuned to our guide to the best products to sell online in March.
Let’s get started!
What to Sell and Not to Sell on eCommerce holiday in March
To continue the New Year and Valentine celebrations, customers visualize what they need and want to have for their demands. Let’s dive deep into what you should sell and what products are not suitable for you in the eCommerce holiday in March.
To celebrate the start of spring, the categories Home & Tool will always stand in the front for customers’ needs. Usually, with the temperature getting warmer in March, customers will want to decorate their outdoor infrastructure for more sporty activities.
Thereby, merchants can take advantage of the temperature to push sales for outdoor products.
Additionally, do not ignore the spring travels. Travel suppliers attempt to compete with families in some school districts, booking last-minute spring break excursions in April and summer trips only a few months away.
In 2022, the travel needs will not be stopped by the pandemic, and also, customers will find travel products that are more protective for themself and their families. Luggage also will be the appropriate product to push sales on the eCommerce holiday in March.
In March, luggage savings will be found when the transition between winter and summer travel means sales drop and new models arrive. Keep an eye out for specials throughout the month.
In the mission of getting fit again after the New Year holidays, gym memberships will be an essential consideration for everybody. Merchants also should put the gym memberships and supplies at the front of attention.
Lastly, March represents the most prominent eCommerce holiday for Irish, St. Patrick’s Days, so turn everything into a Green collection that will give any merchants one-step foot above all.
On the other hand, sexy lingerie should not be put on sale at this time. Though the Valentines have ended-up well in February, merchants should hold the lingeries until June, when the semi-annual sale of Victoria’s Secret has begun. Thereby, the customer’s needs will rise with the brands.
Potential March eCommerce holiday
According to March, there are some significant eCommerce holidays worldwide that might be a golden opportunity for all merchants and affiliates to push sales through.
Let’s begin discussing the eCommerce holidays in March, starting with
1st March – Carnival
Carnival is a Western Christian celebratory season that takes place before the liturgical season of Lent. The main celebrations usually occur in February or early March, known traditionally as Shrovetide (or Pre-Lent).
To take advantage of the spirit of Carnival, make sure your social media platforms are decorated to match up with the Carnival.
Social media is even more vital on special occasions. Find the Carnival spirit again through design, advertise your initiatives, and use hashtags. Social networking is an excellent way to help you sell at Carnival.
Conquests can be made through social media. Encourage your followers to post images of themselves dressed up for Carnival and award rewards for the finest ones. As previously said, social media must be incorporated into your Carnival sales strategy.
One important note for all merchants and affiliates on this festival eCommerce holiday is to forget customer support. Make sure that your products arrive on schedule and in good condition. Make yourself ready to answer problems and find answers for clients and devolutions.
Offering free delivery is an excellent way to increase sales and differentiate yourself from the competition. Free shipping might sometimes be the deciding factor in a purchase. Furthermore, give discount coupons, send letters to consumers who abandoned their shopping carts, and use the opportunity to secure the loyalty of repeat clients.
8th March – International Women’s Day
Every year on 8th March, International Women’s Day is observed. The goal is to establish a gender-equal world. It is about recognizing a woman’s accomplishments and raising awareness about bias.
Every year on 8th March, it is a culturally and historically significant holiday that aims to highlight the many contributions women have made to society at large, as well as to encourage everyone to take a step back and consider how the push for gender equality and, especially in business, more inclusive workspaces can continue to direct decision making.
One of the exciting tips to promote on this day is to give your women staff a spotlight and show every customer your gratitude for your women employees.
International Women’s Day is a great time to expose your consumers to some of the women who work in various sectors of your business. It’s also an excellent method for customers to put a face to the brand they support and discover more about your employees’ personal experiences!
Moreover, you can also nominate a loved one giveaway. By conducting a giveaway and inviting followers to nominate women they know, you’re establishing a forum for them to explain why they’ve chosen these future beneficiaries, as well as a means for winners to get some fantastic incentives in the meanwhile.
Many people like expressing why the people in their lives are important to them, and while a giveaway can be helpful from a marketing standpoint, it’s also a more personalized approach to connecting with your subscribers.
International Women’s Day can be a moment to reflect on and learn more about influential women and express our gratitude to the women in our life.
As a consumer, it may also be a time to spoil loved ones – with a buy one, get one free deal. You can make gift-giving more affordable while also advertising both your e-commerce store and International Women’s Day.
With just one concept, you can score two victories!
14th March – National Pi Day
It is observed every year on 14th March to honor Pi’s mathematical constant. It is defined as the ratio of a circle’s circumference to its diameter, and the value for Pi is 3.14. On this day, math aficionados worldwide hold exciting events to commemorate the occasion.
Pi Day celebrations are usually more about pie than arithmetic. Indeed, Pi Day is when big restaurant chains—pie suppliers and pizza joints—and other merchants offer the best pie and pizza offers.
To celebrate these days, you can open a giveaway contest with a funny joke about math on social media platforms; the winner is the one who has the highest votes and shares. By running this contest, you can also increase brand engagement with customers.
Some examples to impress (and annoying!) with these fun math jokes that will make National Pi Day even more hilarious:
- What’s a math teacher’s favorite dessert? Pie, of course!
- Why should you never ask Pi a question? Because it goes on forever.
- Why do teenagers travel in groups? Because they can’t even.
- Why are math books so depressing? Because they’re filled with problems.
17th March – St. Patrick’s Day
Besides International Women’s Day, St. Patrick’s Day is the most crucial eCommerce holiday for all store owners.
Every year on 17th March, hundreds of millions of people worldwide observe St. Patrick’s Day. Over the ages, this religious holiday has grown into a celebration of traditional Irish culture.
St. Patrick’s Day can be traced back to 5th century Ireland and Saint Patrick, and the patron saint claimed to have driven the snakes out of Ireland and established Christianity.
Wearing green is a significant element of St. Patrick’s Day celebrations, which is excellent news for anyone who runs an online apparel or accessory company.
Consider including some green components on your website to get into the mood.
As a method to commemorate St. Patrick’s Day, encourage your customers to start “thinking green.” Consider donating a portion of your sales that day to a “green-friendly” group.
You’re sticking to a green motif that’s appropriate for St. Patrick’s Day while also giving your customers a reason to feel good about themselves and the influence they’re having on the environment (and their pocketbook.)
Furthermore, don’t forget the promotion on these big holidays. Consider running a St. Patrick’s Day special or promotion if it makes sense for your company. Examine your inventory and find products that need to be moved. Then devise a St. Patrick’s Day-themed promotion.
You could, for example:
- Add a 17% discount to select goods. Because St. Patrick’s Day is celebrated on or around 17th March, this is a fantastic method to keep current.
- Attach a shamrock and a discount to the products you want to transfer.
- People who come into the store wearing something green will receive a discount.
- Put your eco-friendly merchandise on the market. This is certain to be a hit.
St. Patrick’s Day also attracts people for the luck of the draw. Who doesn’t want to win? Run sweepstakes or giveaways to encourage your customers, email subscribers, and social media followers to interact with your brand.
Because we connect luck with leprechauns and the Emerald Isle, St. Patrick’s Day lends itself perfectly to sweepstakes and giveaways. With a giveaway, you may instill excitement in your customers and leave one lucky winner (or many, depending on how you arrange your sweepstakes) feeling good about your brands.
27th March – UK Mother’s Day
presents an excellent opportunity for eCommerce merchants to earn new sales. The amount spent on Mother’s Day gifts in 2019 exceeded records, reaching over $25 billion.
Mother’s Day is all about relationships. Increase your consumer base’s emotional connection by amplifying their emotions.
- Start discussions with your customers by using hashtag marketing. Followers want to connect with their favorite eCommerce brands, and when the company initiates that conversation, it creates long-term brand loyalty and even more customer engagement.
- You may develop a more authentic emotional connection with your customers by showing real people and real stories. Collect and publish user-generated videos on your website to capitalize on this type of accurate material. Demonstrate to your audience that you understand what they’re going through. To convert casual customers into long-term brand fans, provide timely and meaningful value outside your items.
On this day, running an influencer marketing campaign is more appropriate for any brand—contact influencers to promote your brand or specific products on your website. Begin by selecting what type of collaboration you’re willing to engage in and what products you’ll promote.
Think about Mother’s Day influencer marketing efforts as more than just a way to promote things related to the holiday. Think beyond the box to maximize the exposure that influencers can provide.
Collaboration with an influencer for a Mother’s Day discount, promo codes, and affiliate links will bring traffic to your site. Furthermore, affiliate connections make it easier to track sales. Meanwhile, discount codes work whether or not the customer used an affiliate link.
A customer’s cart is frequently abandoned due to an additional delivery price. As a result, 9 out of 10 consumers say that free shipping is the most compelling reason to shop online.
Share free shipping promotions—it’s a terrific way to present your audience with more value.
Because your website is likely to see a boost in visitors before Mother’s Day, you should give those visitors an incentive to remain and shop. If you can’t afford free shipping with every purchase, make it an option for orders over a particular threshold.
Bonus tip: To catch the customer’s attention right away when they reach your store, place a vibrant banner at the top of the page promoting your free shipping offer.
This is the end of our discussion about the potential eCommerce holiday in March. Hopefully, you have found the detailed and exciting marketing tips and tricks for these eCommerce holidays.
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