Are you looking for the Christmas affiliate marketing tips to take the absolute maximum out of the holiday season sales? The affiliate marketing campaign is the perfect time to get your Christmas sale ready.
This article sharing today will show all Christmas affiliate marketing tips for all merchants to boost revenue and sales on this memorable holiday of the year.
Let’s dive in!
Top 5 Christmas Affiliate Marketing Tips To Get Success
Christmas is a time for giving thanks and spending time with family and friends.
Once you get past the emotive side of the holiday, you’re looking at a shopping period during which people spend billions of dollars on various goods, services, and events.
Christmas may only come once a year, but the amount of time and energy spent on it seems to increase as the day approaches. We already see Christmas promotions before Thanksgiving.
This implies that a specialty site’s enormous sales aren’t confined to a single day or week – they begin early and continue long after things are placed on clearance shelves.
Let’s get straight into the top 5 Christmas affiliate marketing tips helping merchants successfully in this sale session.
1. Review Christmas Affiliate Marketing in Previous Years
What was the performance of your affiliate program over the holiday season last year? This information will be beneficial in determining your budget effectively. Take a look at the following:
- Are there any notable trends? Is there anything from last year’s performance that you’d like to duplicate and improve on this year?
- Last year, who was your most active affiliates in terms of clicks? Take a look at the publications that drove traffic to the brand through your program last year. Are there any sites that stood out as not converting following the predicted trend?
- Who were your most active affiliates in terms of sales? Whom do you want to spend your money on this year, and what types of affiliates are you targeting? Is it your goal to attract additional content affiliates, or does your brand offer itself to the voucher code and reward community?
With UpPromote: Affiliate Marketing, tracking affiliates’ performance from the previous years will become very easy. Merchants can immediately have the complete data analysis reports performance of affiliates in the dashboards as shown below.
Check where your top achievers are in each situation, as well as any potential gaps in meeting your goals. Establishing your previous year’s highs and lows will provide a solid foundation for your 2021 Christmas affiliate marketing campaign planning and support your decisions.
Don’t panic if your affiliate program wasn’t up and running last year. Examine the performance of your program since it went online to determine if any patterns emerge.
Reach out to your network as well; they’ll be supportive and willing to share their own experiences as well as provide gap analysis, revealing which affiliates your competitors are using during this time.
2. Seasonal Promotions
An affiliate can better organize their advertising campaigns and marketing materials if you provide seasonal promotional tools for them.
Affiliates will be able to put up their affiliate sites and advertising according to the start and finish dates of promotions once they are announced.
The Creative features in UpPromote will allow merchants to upload images or even videos for seasonal holidays in the fastest ways and help affiliates promote easier.
It’s critical for publishers, bloggers, and other affiliates to have a solution that allows them to be prepared for dynamic changes in seasonal promotions and instantly provide the necessary numbers and data on offers.
These seasonal promotions are adaptable to any consumer product and service and may be used online and in-store. A Christmas Cashback campaign on laptops and phones, for example.
Below are the benefits of using seasonal promotions as the Christmas affiliate marketing tips to raise your revenue in Christmas:
- Gain attention to your brand and boost sales during a slow time.
- Allows you to give a memorable experience to your consumers by maximizing revenue during periods when a significant portion of your sales occur
- Build your reputation among consumers to increase purchases
- It can boost margins by leveraging seasonal supplies.
3. Spend More – Get More
Your affiliates’ unique compensation scheme will be another key in your success over the holiday season. Feel free to increase your Christmas budget, but do it methodically and prudently.
Make a comprehensive plan to boost the affiliate’s payout after meeting specific objectives. For instance, after an affiliate hits a certain amount of conversions over a while, his reward per conversion will double.
In a short amount of time, such a compensation structure will increase affiliate output. Remember to publicize your affiliate program on your website to attract more affiliates!
Christmas is a great time to give product or service discounts, but it’s crucial to know how to make the most of them encourage customers to make a purchase. Instead of numbers, think about considering percentages.
Try “10% off” instead of “$5 off.” By altering the customer’s perspective of the sale, the percentage indicator can help them believe they’re getting a good deal. Even if the discounts are the same, 10% off can appear to be more than $5 off.
Also, it’s critical not to leave affiliates with any uncertainties regarding your promotions when the holiday season heats up. To address all ambiguous occasions, you’d require more people than you do now.
Your management must handle any concerns with offers, special promotions, or affiliate programs as soon as possible. You risk losing a significant amount of money if your messages aren’t of excellent quality.
4. Optimize Mobile Experience
Technology and cellphones have made the globe more linked than ever. Our shopping experiences and expectations of the companies we love have both changed due to this.
Merchants must establish standalone mobile customer experiences now that consumers are using mobile apps to make purchases rather than merely supplement their in-store shopping experiences.
One significant advantage for all merchants is running both online and brick-and-mortar stores that create a seamless experience for your customers and your affiliate through mobile experience.
To create a consistent shopping experience, merchants could create or add features into their online stores, such as pick-up in-house. For example, customers can choose the nearest store location, pay online for everything, and pick it up in-house. We believe that it will increase a lot of convenient and enjoyable shopping at Christmas.
Also, the merchant should be considered as the stores’ page loading speed. Much traffic will drive into any stores on the sale holidays, such as Christmas. Thereby, if your store is slow, there will be no more opportunity to increase your sales.
Customers have very little patience for poor mobile experiences, and if a mobile app fails to meet their expectations, they will abandon it in favor of shops that provide excellent mobile experiences.
Remember to optimize your product images to boost your page speed up. We recommend using some free software such as TinyPNG to optimize.
5. Free Extra Shipping
For most online merchants, shipping is an unavoidable evil. People don’t appreciate waiting for products they bought for less money online, significantly if shipping expenses dramatically boost the ultimate cost.
According to the study of NRF, 75% of customers look for more free shipping and expect the delivery will be zero-cost extra. Also, free shipping is considered a satisfying shopping experience for any online store.
It might be a better solution than discounts for specific amounts of products.
If you provide a positive customer experience from start to finish (including returns if necessary), you’ll gain the following benefits:
- Customers will be more likely to purchase from you in the future.
- They’ll tell their friends and colleagues about the fantastic experience, which will result in new business.
- You’ll experience a rise in revenue and sales.
- Fewer customers will abandon their shopping carts.
- And there’s so much more…
You can also customize a free shipping code for all merchants as in the affiliate coupons to all your affiliates in the upcoming Christmas affiliate marketing campaign. For example, instead of discounting 10% off, use your affiliate coupon codes as the free shipping codes.
In conclusion, above are the top 5 Christmas affiliate marketing tips that we’ve gathered for all merchants to boost sales most effectively with affiliates at Christmas.
If you are still wondering what affiliate marketplace should be joined, don’t hesitate to join with UpPromote Affiliate Marketplace. An all-in-one affiliate marketplace connects all merchants and affiliates in every category in eCommerce.
With UpPromote, you can easily find and match the perfect affiliates for your brands in the last seasonal holidays’ sales this year. Not only are these tips above that we have listed down for you, but also, we have many available ideas that will skyrocket your sale.
Start using UpPromote right now if you want to get started quickly and easily!
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