If you’re a small business owner, then obviously social media is an area where you should be marketing your products. Free social media marketing can be a powerful opportunity for you to increase your brand awareness and generate sales for your business. For example, one study showed that 78% of salespeople who use social media outsell their peers who do not. This goes to show how important it is to have a strong social media presence for your business.

The good news? You don’t need to have a huge budget to outsell your competitors as well. There are tons of free social media marketing tools available for small business owners. To help, we’ve compiled a list of our top 5 favorite free social marketing tools that you can use to help your small business:

  1. Pexels – free stock photos 
  2. Dafont – free fonts
  3. Canva – free social media templates
  4. Later  – free social media scheduler
  5. Tailwind – free post generator

1. Pexels

free marketing pexels

To start, Pexels is a great resource for royalty-free high-quality stock photos. So how can this help your small business? When using social media marketing, it’s important for you to be posting regularly to remain visible and keep your brand relevant. For example, Hootsuite recommends that for Instagram, you should be posting in-feed posts 2-3 times per week and stories once every day. 

However, when operating a business by yourself or with a small team, you might not have time to produce this much content for your accounts. That’s why we recommend using stock photos to generate filler posts and use them as background images in other pieces of content that you create. Try using pictures that fit with your business’ branding – including relevant colors, icons, and imagery.

To navigate Pexels, use keywords to search through thousands of photos and videos. You can also search through images by looking at what’s new and trending. This resource is guaranteed to keep your feed fresh and strengthen your online brand image!

2. Dafont

A key part of developing your online brand identity is finding your signature colors, images, and even fonts. Dafont is a free marketing tool that you can use to find a unique font that represents your small business. You want your font to be recognizable and consistent across all of your social media channels. This resource can be used for your content creation needs, website, and even your logo!

Dafont is organized into multiple categories to help you find a font. Although, if you’re tired of scrolling through endless fonts to find what you like, you can turn to Instagram and online blogs to help guide your search. Here, many social media marketing experts will create posts sharing their favorite fonts for businesses. You can use these accounts and blogs as a resource to find the names of clean, beautiful fonts that you can then search for and download on Dafont.

3. Canva

Canva is one of the best free social media marketing tools that you can use for your small business. If you haven’t heard of it before, Canva provides easy-to-use templates to create content that you can use across any social media platform! From Pinterest, Instagram, Facebook, to Linkedin – thousands of pre-designed templates are available at your fingertips. 

Canva offers both free and paid plans. With the free plan, you will have everything you need to create beautiful posts on your account. However, if you’d like to test out more features, you can also try their pro plan for free for 30 days! As a business owner with competing demands, easily creating content on Canva can save you valuable time to focus on other areas of your business. 

4. Later

Once you have your content ready – it’s time to post! Managing your social media accounts can take up a lot of time, especially if you have to do it yourself. To save yourself some time, we recommend using the free marketing tool Later to use for scheduling your Instagram, TikTok, Pinterest, LinkedIn, and more! 

With Later’s free plan, you can schedule up to 10 posts per platform per month that will be automatically published to your profiles at a specified time and date! This allows you to batch out content in advance, making managing your social media more efficient. In addition, Later comes with its own “link in bio” tool called Linkin.bio. This is another great feature that turns your Instagram into a clickable shop, which is a fast-growing trend in e-commerce.  Link your posts to blogs, products, and your website to generate more leads!

5. Tailwind 


Tailwind is a free marketing tool for Pinterest & Instagram that helps generate fresh content from one single design. For example, if you have a Blog, simply input a blog post title to generate designs that are based on high-performing Pinterest pins and Instagram posts. You can also add preferences such as colors and fonts to fit your new posts with your brand’s feed. 

With Tailwind’s free plan, you can enjoy access to 20 posts per month across your Pinterest, Instagram, and Facebook. Not only that, but you can generate 20 new post designs per month as well. When you’re ready, they even have a built-in scheduling feature to help auto-publish your newly-created posts.


As a small business owner, you want to make sure you are making every dollar count, and social media is a great avenue for free marketing! By following this article, source free stock photos and fonts that are consistent with your branding from Pexels and Dafont, easily put together posts with Tailwind and Canva, and schedule posts to your social media accounts with Later.  With these 5 free social media marketing tools, you will have everything you need to create a strong online presence for your small business on a budget!


Jessie Bull is a digital marketing specialist for Blanka, a private label cosmetics app that enables anyone to build their own beauty brand in under 5 minutes! She writes articles for entrepreneurs who want to start their own makeup line and creates informative content for social media. Her purpose is to help provide valuable tools for people to start and grow the business of their dreams.

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