Reading a book is a pleasant way to pass the time, learn something new, or spend quality time with your children at storytime. Thanks to digital technology, new books are now more accessible than ever before.
That is why there are so many affiliates in the sector, thus, finding them is difficult. In this article, you’ll learn the finest ways to expand your affiliate team for your eCommerce book business in this post.
Let’s begin!
I/ Expand your affiliate team: Where to look for them?
1. Your customers
When it comes to finding the ideal people for your affiliate program, you might be surprised to learn that some of the best affiliates are your current customers.
You’ve got greater problems than affiliate marketing if your business doesn’t make your consumers happy. The greatest approach to attract customers to refer your business is to provide excellent customer service.
Some ways to convert your customers to affiliates are:
- Offer enticing referral incentives
- Make the process easy
- Launch a VIP program
Or you can automatically turn them into affiliates with UpPromote Post-Purchase Popup. With this feature, your customer will be invited to join your affiliate program when they order successfully.
2. Social media
Social media is great to find influencers, who could become your potential affiliates. Influencer marketing can be a terrific strategy to boost brand awareness and spread the word about your book business.
Influencer marketing may be a terrific strategy to boost brand awareness and spread the word about your book business.
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Hobby Niche: Tips to expand your affiliate team
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Instagram
With over one billion monthly active users and more than six million brand-sponsored influencer posts on Instagram in 2020, people are spending a lot of time there. As a result, Instagram is a haven for merchants looking to expand their affiliate team and uncover potential brand influencers.
If you don’t have any unique tactics or ideas for how to use this platform, finding influencers is difficult.
Here are some techniques for identifying the proper book influencers.
Hashtag
Instagram hashtags are a fantastic way to find new influencers. You can quickly locate them by creating a list of related-brand keywords.
Take a look at these charts for some common keyword hashtags of book:
| #books #bookstagram #book #booklover #reading #bookworm #bookstagrammer #read #bookish #booknerd #bookaddict #booksofinstagram #bibliophile #love #instabook #bookshelf #bookaholic #booksbooksbooks #readersofinstagram #libros #reader #bookphotography #booklove #b #art #author #instabooks #literature |
| #writer #bookcommunity #bookblogger #quotes #bookreview #library #livros #writing #novel #poetry #writersofinstagram #igreads #libro #readingtime #bookstore #bookclub #romance #goodreads #instagood #fantasy #literatura #instagram #fiction #photography #authorsofinstagram #a #bookobsessed #kindle #life #leggere |
Suggested profile
If you have any niche influencers in mind, go to their Instagram account and look for a section where Instagram suggests comparable profiles for you to get a big list of possible affiliates.
For example, @inquisitivebookworm is a book influencer on Instagram with over 100k followers, and she seems to be the most appropriate to your brand voice the most. By following her, you should find relatable book influencers for your affiliate program.
#1 Go to the Instagram account of the influencer you want to follow. Then click Follow.
#2 Click the “Arrow” button next to “Follow” or “Following.”
#3 Instagram will suggest profiles that are similar to your ideal influencer’s profile. Above their Instagram post, you can see the suggested profiles.
#4 To see all of Instagram’s suggested accounts, select “See All.”
Now you’ll find a list of ideal book influencers similar to @inquisitivebookworm
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Facebook
With over 2.38 billion monthly active users, Facebook is the most popular social networking site on the planet. As a result, it’s one of the best venues to sell your business and items online and easily locate your ideal book influencers to expand your affiliate team.
Use Facebook search
Enter a term in Facebook’s search field at the top, and then check for two tabs across the top. The “People” and “Pages” sections will provide specific entities that you may utilize to target book influencers.
You can narrow down your results even further by specifying locations and any connections you may have with the entity.
Lookup a group on Facebook
This is a massive list of Facebook groups that takes forever to browse through, but if you seek in the proper areas, you can uncover groups devoted to influencers in your book category.
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Youtube
Youtube search bar is not similar to Google search and it does not bring you the helpful accurate results that you may expect as Google does.
The YouTube search engine is guided by a complex algorithm considering several factors. When searching for a channel or creator relating to books on YouTube, be as specific as possible by including keywords related to your book brand, target audience, and industry.
Alternatively, you might do video and channel searches.
On Youtube, you may use filters such as:
‘Type: Video’ allows you to look for videos that have gone viral or have achieved a certain degree of success for the artist.
To search by creator, use the ‘Type: Channel’ filter.
‘Sort by: View count’ — avoid famous videos and channels, as they are typically owned by well-known influencers. Look for films and channels that have tens of thousands or hundreds of thousands of views.
If your company is prepared to invest some money, the influencer recruiting platform can assist you. With their built-in search engine and analytic information, these solutions allow you to find Youtube influencers based on your brand’s demands, saving you time and effort.
Some great tools that you can consider such as Social Blades, NeoReach, Klear.
3. Google
Google and other search engines can assist you in locating influencers, but you must search precisely, otherwise, you will be sifting through all of the internet’s search results to locate your influencers. To employ these search queries, create a list of terms that describe your brand’s overarching objective.
- Using Google to find the top book influences
You can quickly find the top influencers by creating a list of comparable industry terms and conducting a Google search.
Google will provide relevant results based on your location, including the most prominent influencers in your area who may be interested in your brand’s requirements.
They could be Youtube influencers, Instagram influencers, or Facebook influencers, depending on the study or popularity of the platform that the influencers own in your region.
Protip: If you are targeting a specific region, you can change the location setting on your Google search by going to Settings (bottom-right corner of Google page) > Search Settings > Region Settings and choosing the region that you want.
- Leverage Search Operators
You can use Google’s search operators to narrow down your search and uncover more relevant book influencers.
| Operator | Purpose | Example Search |
| “ ” | Ensure that each result has the precise phrase (not just synonyms) inside the quote marks | “book” influencers |
| OR (all caps) | Show results for one or both search terms (these two operators are interchangeable) | Book OR novel influencers |
| ( ) | Organize your search words into groups and manage how Google searches | (book OR novel) influencer |
| – | Remove it from the search if you don’t want to see results for a keyword with a dash before it | Book influencers -Instagram |
| site: | Only display search results from web pages hosted on a single website. | site:instagram.com book influencers |
For example, you can find influencers on Instagram with 1000 followers by conducting this search query: Site:instagram.com ‘k followers’ book influencers/ bloggers.
To be specific, ‘k followers’ are how Google filters accounts that have more than 1000 followers, which helps narrow down your influencers’ followers range.
Otherwise, you can change ‘k followers’ to ‘100k followers’ when looking for those influencers who have more than 100.000 followers.
II/ Final words
Above are the best ways to expand your affiliate team for your book business. If you have any other ideas to recruit affiliates for your book online store, don’t hesitate to let us know by commenting below.
