One of the biggest challenges that many merchants face is finding potential affiliates promoting their products. There’s no need to look further, they’re right in front of you, your existing customers, who are one of the most quality affiliates.
But how can you approach your customers and get them to participate in your affiliate program?
In this newest article of the affiliate recruitment series, we’ll discuss tactics to convert customers to affiliates and make them productive in your affiliate programs.
Why should you turn customers into your brand ambassadors?
They are trustworthy
When it comes to converting customers into brand ambassadors, you’re working with a group of people already familiar with and enthusiastic about your product.
92% of worldwide customers trust word-of-mouth more than other kinds of promotion.
So that a satisfied client may serve as a powerful recommendation for your brand. Their opinion will carry more weight with their friends and family than that of a random influencer.
They understand your brand more than any affiliates
Customers can promote your brand by sharing their own experiences with it, such as how they used your product/service, what they loved about it, and how they felt overall.
This might work better since people have a tendency of believing what others have said about a brand and utilize that information to help them make decisions.
Converting customers into affiliates known-how
Turning your current customers to brand ambassadors is a straightforward process. Anyone who has made (significant) purchases, or provided you with a nice review is a good prospect to contact.
So you need to build a trusted business to convert customers to affiliates.
Here’re a few tactics to keep in mind when turning customers into your brand ambassadors.
Great customer experience is the first point
How could you expect them to become your affiliates without offering a great purchase experience for them?
What you should do is to keep them happy. Customer service is critical to keep them satisfied and 54% of consumers believe it influences their purchase decisions.
It’s much better not to push anything while establishing a customer-brand relationship. Be courteous, efficient, and willing to assist them with any problems they may have. Take the advice you’ve received and put it into action.
When they feel satisfied with customer service and your products, it’s much easier to ask them to join your affiliate program or they are more inclined to recommend them, which means they are more likely to become true affiliates.
So that quality items and excellent customer service all contribute to a great experience that can result in great affiliates.
- Segment your customers
First of all, you need to segment your customers based on their lifetime value, average order value since not all of your customers can become affiliates. Segmenting them can help you decide who could become your potential affiliates.
Customers with a higher lifetime value or average order value as well as a strong online presence might be prospective affiliates for promoting your best-sellers. While customers with a low lifetime value can also advertise your other popular goods.
- Connect with the loyal customers first
Starting with your most loyal clients is the best approach to get your affiliate program up and going fast and gain some traction.
You’ll also have a stronger robust base to expand your affiliate team once you’ve converted some of these consumers to affiliates. You may tweak your techniques from there, and you’ll have some real-world examples to work with.
Offer captivating sign-up bonuses, surprising deals
- Aggressive incentive/ loyalty programs
To persuade customers to join your program, you need to break the so-called “customer-affiliate difference point”. It’s when a customer understands that by affiliating with you, he will receive many superior advantages than any other client.
The goal is to entice consumers to spread the word about you in exchange for monetary incentives.
You may provide early access to upcoming items, gifts, VIP cards, vouchers, and other incentives to loyal customers. Some discount codes or extra commission will work for new customers.
- Captivating sign-up bonuses
If you want any new consumers to join your affiliate network, you’ll have to offer them something they can’t deny. Sign-up bonuses or referral rates that are particularly appealing might be highly successful.
For example, you can give customers 5% back on all purchases after they sign up for the affiliate program.
Promote your affiliate program to customers
Then including those incentives in your affiliate program by promoting through:
By including a converting affiliate landing page on your website, you may boost your affiliate program promotion. It will raise your consumers’ awareness, and they will be more inclined to join the program.
You can write blog entries to promote your affiliate program. Not everyone understands this model type so you can describe what affiliate marketing is and how it works, don’t forget to highlight the benefits if they join the program.
Protip: To persuade customers to participate, use CTAs at the end of your post.
You probably got your customers’ email list, it’s time to make use of them. Send emails to your clients informing them of the affiliate program and the benefits they will receive if they join.
Promote on social media
Don’t forget your social platform. Use your social media platforms to inform your clients and other devoted followers that they may join your online business as affiliate partners.
Automatically convert customers to affiliates (Post-purchase Popup)
Automatically convert your customers into affiliates with UpPromote Post-purchase popups. After your customers finish their orders at the checkout, there would be a popup inviting them to join your affiliate program.
Convert customers to affiliates: things to avoid
Not offer enough affiliate program details
It’s impossible to ask customers to join your program without giving them details. The more vague the program is, the fewer customers you can convert.
To encourage clients to join your affiliate program, you need to be transparent and provide as much information as possible to assist them in making their decision.
Include details such as the commission rate, the goal of your program, the sorts of content affiliates would be required to utilize, and the program’s requirements.
Have a difficult process to join the program
No matter how much money you give your affiliates, complicating things is usually a bad indication.
So your program should be accessible to every customer whether they’re tech-savvy or not.
Consider quick sign-ups, complete onboarding, and user-friendly affiliate tools like UpPromote which helps merchants manage and track affiliates while customer-affiliate has their own dashboard with all needed affiliate materials.
Bonus tip: Create easy-to-share marketing assets for your affiliates. This saves them a step, and you have more control over the branding and quality of the products distributed. You can easily share your marketing assets for your affiliates in UpPromote Creatives:
Not opening to communicate
You can’t read your customers’ minds, so make sure you have a system in place for getting input from them.
Keeping contact open also helps strengthen relationships. For many people, affiliate marketing is new (and somehow difficult), and there may be a lot of questions or a need for assistance.
Being reachable is critical for an affiliate program. These clients are contacting you with inquiries about how they may better assist your business is growing, so help them in doing so.
Personalized emails, weekly updates, and even taking the time to call and speak about any issues or ideas they may have are tangible methods to assist them in becoming affiliates. As a general guideline, try to customize your communications with affiliates as much as possible.
It’s a poor idea to set a limit on how much a client may earn back. Their earnings will rise as the business expands. This will not harm your overall ROI. To function on a larger scale, it’s critical to have long-term, reliable, and stable affiliates.
Wrapping it all up
Don’t spend too much time trying to persuade customers to become your brand ambassadors, not every customer can become your affiliates. Be efficient and truthful, make them feel like they’re a part of the team, and you’ll see an increase in income and output.
So, which ones do you think are the most useful? Were there any that we missed? Let us know what you think in the comments section below.
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