It is no secret that SMS marketing works well. Text messages can be one of the most effective ways to reach out to customers to grow your e-commerce business. With various sources reporting SMS open rates at 98% and response rates at 45%, it is more targeted and efficient than any other form of marketing. SMS is an underused tool that should…
Affiliate Marketing and SEO are easily two of the most common marketing strategies for any marketers out there. However, some only see them as two individual methods that have nothing to do with each other. If you look at it that way, you may have been missing out. In short, affiliate marketing aims to generate revenue by promoting products through third-party publishers,…
Looking for more budget-friendly ideas to promote your Shopify store? Advertising is definitely a great strategy, but the cost can skyrocket pretty quickly. That’s why considering all the alternatives for Shopify store promotion is a good idea. Besides, there’s a lot to choose from. Let’s get you started with these eight great alternatives: SMS marketing Subscription products Launch Upselling & Cross-selling Campaigns…
How to improve customer conversion The potential of E-commerce remains huge while not every online store makes great profit. People who know how to drive traffic to their store made good progress. But it is not enough. After driving traffic to your store, you still need to know how to keep them, to make them become your customer instead of just clicking…
When it comes to marketing for eCommerce brands, social media activities seem to be valuable for an increasingly competitive industry like online retail. Marketing ideas on social media offers an effective way to grow brand awareness and bring qualified traffic to your website. The method includes activities such as posting content in the form of text, image updates, videos, or other types to drive…
“There are three types of lies: Lies, damned lies, and statistics.” The UK Prime Minister, Benjamin Disraeli, said that. Or at least, Mark Twain said that Benjamin Disraeli said that. The dubious origin of the quotation aside, the fact remains that statistics can be a can of worms, to say the least. When it’s ecommerce statistics pertaining to the trillion-dollar industry people…
Talking about the fear of missing out (FOMO), many of you might have no idea what it is, but actually, you’re perhaps experiencing it at least once in your life. Let’s see! Your favorite brand discounted all items on Black Friday. Or everyone is going to a rock concert near your house and you’re thinking of going or not. You perhaps want to join the…
Competitive pricing is the top priority of the modern consumer. In the fast-paced world of e-commerce where the shopper is price-conscious and new competitors pop up each day, pricing is a powerful tool in the hands of retailers. As an online retailer, you must equip yourself with pricing skills that’ll give you a competitive edge. That’s why we’ve gathered three effective pricing…
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