Affiliate marketing is a great way to build your business. Ideally, it can be used to promote virtually any product, so it’s the perfect fit for dropshippers. Suppose you’re new to affiliate marketing or want some information on how it works. In that case, this article will get you started on the basics of affiliate marketing and give you tips on how…
Small and mid-sized businesses often have staff that must wear more than one hat, and this can be stressful and sometimes cause confusion and disarray. Who exactly is doing what? And how can all of these many roles be somehow coordinated effectively? Enter technology – especially tools and apps that can assume many of the roles that humans have traditionally performed. There…
It is no secret that SMS marketing works well. Text messages can be one of the most effective ways to reach out to customers to grow your e-commerce business. With various sources reporting SMS open rates at 98% and response rates at 45%, it is more targeted and efficient than any other form of marketing. SMS is an underused tool that should…
Customer retention has been a hot subject in eCommerce for quite a while now. With the two years of the global pandemic and increased numbers in online shopping, learning the strategies that can help you keep your clients is key. Therefore, in this article, we’ll review TOP 5 online customer retention strategies that you can apply to your online store. Moreover, we’ll…
Looking for more budget-friendly ideas to promote your Shopify store? Advertising is definitely a great strategy, but the cost can skyrocket pretty quickly. That’s why considering all the alternatives for Shopify store promotion is a good idea. Besides, there’s a lot to choose from. Let’s get you started with these eight great alternatives: SMS marketing Subscription products Launch Upselling & Cross-selling Campaigns…
“There are three types of lies: Lies, damned lies, and statistics.” The UK Prime Minister, Benjamin Disraeli, said that. Or at least, Mark Twain said that Benjamin Disraeli said that. The dubious origin of the quotation aside, the fact remains that statistics can be a can of worms, to say the least. When it’s ecommerce statistics pertaining to the trillion-dollar industry people…
Talking about the fear of missing out (FOMO), many of you might have no idea what it is, but actually, you’re perhaps experiencing it at least once in your life. Let’s see! Your favorite brand discounted all items on Black Friday. Or everyone is going to a rock concert near your house and you’re thinking of going or not. You perhaps want to join the…
Competitive pricing is the top priority of the modern consumer. In the fast-paced world of e-commerce where the shopper is price-conscious and new competitors pop up each day, pricing is a powerful tool in the hands of retailers. As an online retailer, you must equip yourself with pricing skills that’ll give you a competitive edge. That’s why we’ve gathered three effective pricing…
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