The food sector has invaded the ever-evolving market, making food available to everyone. Grocery services, wine clubs, meal kits, and several services can be found on the internet with little effort. It appears that it will expand even further to meet the increased need for uncrowded selling media during and after the epidemic.
That’s why food and drink is a fairly active industry for affiliates. Thus, many merchants find it difficult to find those relevant partners with good audiences for your food business and have no ideas of where to locate them.
Here are the best five tips to find new affiliates in any vertical for your food business.
1. Convert customers to affiliates
If your business currently has customers, you already have a set of people to consider as affiliates.
Think about this: our consumers are already familiar with your internet business and are aware of the value your food business provides. What makes you think they wouldn’t be the best individuals to help you advertise it?
There are many tips to promote your affiliate program to your customers such as sending emails, social media promotion, banners push, or blog posts. Or you can automatically convert them into your partners with UpPromote Post-purchase Popup.
To activate the feature after adding the app to your Shopify store, go to UpPromote Dashboard > Choose Grow affiliates tools > Click Convert customers to affiliates > Switch on Active and the feature is now ready to go.
You can also modify the popup to show once or several times, and assign consumers to the appropriate programs based on your preferences.
2. UpPromote Marketplace
UpPromote Marketplace is a perfect place to expand your affiliate team. All you need is to have a Shopify website and UpPromote installed on your store to get started. Then you can hunt for high-quality affiliates in the Marketplace.
There are two ways to gain affiliates for your hobby online business on UpPromote Marketplace:
- Displaying your food affiliate program on the Marketplace so that affiliates may know whether they qualify.
- Explore for potential mates ahead of time. This will provide you access to a list of affiliate profiles from which you can select the best affiliates to invite straight to your affiliate program.
To receive your results, go to UpPromote Marketplace > Find affiliates > Filter Grocery and Food. It will show a variety of potential industry partners for a variety of interests, including brief biographies, industry engagement, language/location, and social media outlets like Instagram or TikTok followers.
A blogger is a professional maintaining a blog on a website and publishes useful, trending, and unique information.
Food bloggers that participate in affiliate marketing offer food-related items from third parties, such as cooking tools, and include affiliate links or adverts on their blogs.
Food bloggers already have a large following of like-minded who share their passion for food. That’s why when you collaborate with them, you’ll discover a slew of new leads eager to buy your food products.
To successfully discover them, you can follow these tips.
Start with Google
The first step you can take to search for bloggers is to use the SERPs. Google is powerful which is the number one of specific services allowing you to narrow down your search and target the right influencers to something less than the entire internet.
For example, you can search for this query on Google: Top food bloggers, you’ll get results like this.
Search Bloggers in your location
If you wish to target a certain nation, click to Settings (bottom-right corner of Google page) > Choose Search Settings > Select Region Settings and Choose the desired nation.
On the other hand, you can leverage Google search operators which are super smart. You can use this search query if, for example, your expected bloggers are in the UK for better food industry affiliate recruitment.
“intext:food blog inurl:co.uk”
As you already see, “intext:” enables you to indicate what should be in the website’s text, and “inurl:” allows you to identify what should be in the URL.
By using the search term “inurl:co.uk,” you may narrow your results to British bloggers that use that top-level domain. Yes, some British bloggers may use other domains, but no other country’s blogger will use that site.
If you’re looking for a blogger who is French, Indian, Canadian, Australian, South Korean, or any other nationality, you may use “inurl:” and the country’s top-level domain to locate them.
Hone the power of Facebook
There are various blogger communities on Facebook. You may find them on Facebook by searching for them; the results will be tailored to your location.
Remember to Filter Group under the Facebook Search Result, and Facebook will only show you Groups. Facebook will also let you filter your groups, depending on City, Public or Private Group.
For instance, you can search for Food Bloggers in the Facebook search bar:
Work with blog indexed
These are lists of the most bloggers in the food sector. A blog index isn’t available for every topic, but a fast Google search should disclose if one exists in yours. If you’re lucky, blog indexes can provide you with a slew of content marketing outreach chances in a short period.
Have no idea of what Google index means? Simply, a page is indexed by Google if the Googlebot has visited it, examined it for content and meaning, and saved it in the Google index. Pages that have been indexed by Google can appear in search results (assuming they fulfill Google’s webmaster standards).
To check out many of the articles in the specific are indexed or not, use this query: “site:URL”
For example, Serious Eat is one of the most popular bloggers out there, to check for whether the A Chef’ Guide to Eating Out in New Orleans article has been indexed or not, you can search:
site:seriouseats.com/a-chefs-guide-to-eating-out-in-new-orleans-5181722, if you get the result like this, Google already indexes the link.
Find bloggers on Stumbleupon
Stumbleupon allows you to search for relevant material based on a specific topic so that you can spot your food bloggers easily. It’s a fun and easy method to identify blogs that are related to your food products.
With the advent of the internet and social media, we can instantly communicate with millions of individuals all over the world. The best thing is you don’t need a large audience or a large budget to do this.
Especially when it comes to the food industry, all you need is a micro-influencer with like-minded followers who would love to hear from the one they’re following about the cuisine they love, which would lead to a buy decision.
The reason why? Because they have a larger engagement rate compared to macro-influencers (expensive, less engagement audience).
Here are a few tips for spotting those micro-influencers:
Discover the power of industry hashtags
By listing out relevant hashtags to your niche, you can quickly find micro-influencers on Instagram or Twitter by typing one of these popular hashtags into the search bar and searching for them.
Here are some popular food hashtags on Instagram.
Some criteria when looking for these influencers are whether these profiles you’ve looked at contain similar content styles?
You’ll be able to develop a target lookalike audience by identifying these shared interests and connecting with people who share them.
Look at your social media followers
Look among your followers since they’re potentially micro-influencers. Here’s how you can spot them:
Step 1: Go through your social media follower list and look for persons with 1,000 to 10,000 followers. Twitter and Instagram are two of the most effective venues for this.
Step 2: Once you’ve identified these micro-influencers, go through their profiles to see who’s posting about your industry. For instance, if you own a small restaurant, discover micro-influencers in your area and ask them to post about food.
Step 3: Make contact with the influential person. You may, for example, provide a food blogger with free vouchers or discounts. Request that she share photographs of your restaurant with her followers in exchange.
Search for influencers using influencer platforms
To do influencer research, you might employ social media management tools. The following are some popular tools:
Some of these are completely free. However, if you want to get the most out of them, you need to upgrade to a premium version. It’s impossible to cover all of these tools’ features in this article. But, as an example, here’s how to use BuzzSumo to locate micro-influencers for your small business:
Step 1: Go to https://app.buzzsumo.com/amplification/influencers for the first step.
Step 2: Type a topic term relating to your business, i.e.: food in the Search Bios box.
Step 3: Choose Regular persons as the filter to locate micro-influencers.
5. Join food affiliate networks
Affilorama Community, JVZOO, Clickbank, and ABestWeb are just a few of the affiliate networks you can join. They’re free and provide you with an affordable approach to interact with potential affiliate partners because marketers use these sites to find things to promote.
They also provide an opportunity to broaden your expertise through areas devoted to affiliate novices. There are many helpful hints on how to establish an affiliate website, locate your niche, perform market research, come up with marketing ideas, and so on.
6. Wrapping up
You now know where to look for excellent food industry affiliate recruitment to help you improve your digital marketing efforts.
The goal is to make sure your affiliate recruitment process for your food industry is familiar with your target market and can provide you with high-quality leads. It’s far better to focus your efforts on a few high-quality affiliates rather than a huge number of affiliates that may have a large following but don’t perform as well.
Join our Marketplace to locate the best affiliate partners for your food affiliate program.
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