Affiliate marketing on YouTube is a clever approach to delivering more value to your audience while making money. Youtube is a perfect place for any affiliates’ creativity showcase
With 2.3 billion visitors monthly and 30 million people watch at least one video per day. However, leveraging this powerful platform for raising your affiliate income remains a question for many affiliates out there.
No worries. Together, let’s find out the ultimate guide to build your affiliate channel on Youtube in this post.
I. What is Youtube affiliate marketing?
YouTube affiliate marketing is an online business strategy in which you make money by adding affiliate links to videos you create and post that promote items or services you suggest.
You can find these links in annotations or the ‘Description’ section beneath the video.
In terms of earning money, it’s relatively comparable to traditional affiliate marketing.
II. Why use affiliate marketing on Youtube?
We’re well aware of the insane number of hours people spare to view videos.
James Charles, a well-known cosmetics celebrity, has earned an estimated $20 million per year and around $80,000 for every video. For the time being, that’s with 25.5 million members by referring several drugstores to high-end cosmetic products.
That’s a method of influencer marketing, as the influencer will get a large amount of compensation when mentioning or reviewing the products on their videos. However, you can earn money via affiliate links attached to your Youtube video description as an affiliate marketer.
Creating a sharing video that sparks audience interest will increase their chance of finding your affiliate links and buying the products you review. The more customers convert, the more money you gain.
The next part will give you the know-how to build a successful Youtube affiliate channel.
III. What does an affiliate marketer need to set up first?
- A Google account – you’ll be able to effortlessly set up your YouTube account, which is required to start a Youtube channel.
- A YouTube channel – in your YouTube account, click on “Settings“> “Create custom channel.”
- Affiliate niche – Your channel and offers will be focused on the affiliate marketing niche you chose before.
- You will promote an affiliate program (if you haven’t already done so, sign up for an affiliate program and then pick an offer, the greatest ones for 2022 you could find in Uppromote Marketplace).
- High-quality content and videos are what you’ll be posting frequently (the next part will reveal).
- And, if you’re serious about making money from this business model, you’ll need an affiliate marketing tool like UpPromote to keep track of every visit, view, click, and conversion.
IV. Making Youtube videos for beginners
1. Orientation & Keyword Planning
To rank your video better, you need to optimize the keywords you use in your video, including the Title, description, and hashtags.
For video ranking, search engines on Youtube apply the same algorithm as Google. The goal is to provide the most excellent possible experience for the user; thus, YouTube video search results have been merged with Google search results to make things easier.
What you need to do is to do your keyword research; some supporting tools to pick up the trending keywords on Youtube below will be helpful:
- Google Keyword Planner
- Google Search – find related keywords in the search suggestions, people also ask, associated searches
Where to put those keywords?
Main keyword (the most trending and popular keyword) in your Title
Include the keyword in your video file
Optimize your Youtube video description (use main and sub-keywords)
Use video Youtube hashtags to drive Youtube search results
Select a video category
Protip: Optimize your Youtube thumb image (featuring image)
Follow these SEO tips by Brian Dean to rank your Youtube videos easier.
2. Video editing software
Unlike TikTok, Youtube videos require technique editing to make them look professional. The raw footage needs to be structured and free of errors if you want your videos to capture the attention of millions of viewers.
You could choose several video editing software to adapt to different kinds of video editing software for YouTube that works on both Windows and Mac iOS and can help you create professional-looking visual material.
For the PC device, Camtasia 9 is an ideal video editing software that is easy to use and free to install.
For iOS, you can consider iMovie, Videoshow, Splice
KineMaster, VivaVideo, GoPro Quik are great if you’re using an Android device.
For making intro/outro, Placeit is the most suitable (only available for PC devices)
3. Free background music
Music is vital in expressing the vibe and tone of your videos; however, if you want to generate money from that footage, you must use background music free of copyright. You won’t use the generating money option if you insist on utilizing the copyright music backdrop.
There’s a myriad of free background music on Youtube; particularly, you could find catchy background music on various Youtube channels such as:
Or search the phrase “No copyright sound or Free background music” and get a bunch of catchy music songs that are entirely free.
Some other websites that offer free background music are:
V. Where to add your affiliate links?
1. Video description
To attach affiliate links that convert viewers, you could place them in the video description section.
One example is making a “The best book for soul-healing” video and attaching the book affiliate links on the description like this.
The example above is a cloaked link forwarded through the domain connected with your channel.
YouTube, on the other hand, has no objection to you including naked affiliate links in your video descriptions:
2. Pinned comments
Another ideal place to include affiliate links is in a video’s ‘Pinned Comment‘:
Just be careful not to go overboard here; you should suggest a maximum of 10 affiliate links.
You could generate product links in your Pinned comment with UpPromote by going to your Dashboard > Choose to Get product link > Enter a product/ collection/ page link or Search a product and Add Youtube Source (for better tracking) > Then Generate and you’ll find a link looking like this.
However, it’ll look pretty messy and long if you keep the links like that on your pinned comment. So you can let UpPromote generate a shortened link for you.
3. Community tabs
When it comes to link placement, your ‘Community’ tab is one area that many affiliates overlook.
This is an excellent area to drop an affiliate link if you actively connect with your subscribers.
Don’t forget to add a short statement showing your audience that they’ll receive a discount while you receive a commission if they purchase through the affiliate link.
Or you can add your coupon code promoted in UpPromote Dashboard and place it on your community tabs.
4. Add your website to the end screen of your videos
You can also include affiliate links on the video’s final screen.
The “End cards” section allows you to add a website associated with your Youtube channel instead of affiliate links to an offer (even when you can add up to 5 “End carts” to each video.
A clickable link you CAN add is:
- Own verified and associate website
- Other youtube videos
- Approved crowdfunding and eCommerce sites
You CANNOT add:
- Unauthorized access to paid content
- Sales of illegal products
Get your merchant’s affiliate link in UpPromote Dashboard and add it to the end screen of your videos
5. Youtube cards
Cards appear during video playing at the periods you select, and a lowercase ‘i’ appears in the video’s corner. Click on it to access related links, videos, playlists, or channels.
You can use cards to add clickable links to your YouTube videos that use a custom URL at any time, but you must be a member of YouTube’s Partner Program to use cards to add clickable links to your YouTube films that use a custom URL.
>> You may like: Make money on Instagram with affiliate marketing
VI. Types of successful Youtube content driving affiliate sales
1. Best of videos
The “best videos” are the ones that are easy to make. You can make a list of “the best of” whatever it is you’re referring to. In the video, you should discuss the pros and cons of each product.
Go from the least decent to the greatest of the best to guarantee that viewers watch the entire footage. You can link to any of the products or services mentioned in the video.
2. How-to tutorials
Creating good content with connections to the things shown is one of the most effective methods to be an affiliate marketer.
These examples all have a few things in common: They are product gurus with engaging personalities that are fun to watch while giving material more than just a “click to buy” link for the viewer.
3. Unboxing videos
One of the most straightforward videos in terms of substance is when an affiliate takes a product from a box and describes what they discover when they show the audience.
Most of the audience will have delight at acquiring the coveted product in real life. Seeing a natural person in a casual situation like you takes a new item out of a package puts the thing into perspective and may persuade them to purchase it.
How do you do “unboxing videos”?
- Open the package
- Remove the product out of the box
- Turn it on (if it’s a gadget) or show how it looks
- Tell the audience how you’ll use it
4. Product review
The affiliate marketer concentrates on a single product of your merchant and conducts in-depth research to offer a review on it. Getting down to the nitty-gritty of a product is a great approach to stand out from the crowd and convert your viewers into customers.
You could follow this narrative in the product review video:
- A story about the product and its description
- Real-life use cases
- Pros and cons
- Your honest impressions
- Comparisons with similar products
- Final rating (Yes or No)
- Recommendations and life hacks
5. List of gear
Gear list videos will keep an audience’s interest throughout the whole piece. This style is ideal for advertising several goods in single footage, such as a list of recommended products of your merchants.
VII. Tips for making Youtube videos professional
1. Organize a studio
Take some time to consider it if you’ll need a studio. Is it for vlogging or a different form of YouTube video? Do you intend to capture a large number of videos? Is it more convenient to shoot in a studio or other areas of your home?
Your YouTube studio options will be influenced by the sort of video you’re doing. Consider your affiliate niche since all of these video genres need a specialized setting. For example, if you’re in the food niche, it requires a shed or a kitchen setup. Is it thus feasible to transform these areas into a studio?
Follow this guide to set up a low-cost studio.
If you don’t want to invest in a studio, you should set up a cleaning background. A cluttered or distracting environment looks less professional and distracting.
Using a solid-colored background for your video is a simple method to give it a professional appearance. A massive sheet of background paper, a wall, a bedsheet, and a bookshelf are ideal options. To prevent throwing shadows on the backdrop, make sure your subject stands several feet away from it.
2. Use plenty of light
You’d better make your videos as professional as possible. The more light you have, the more stunning your video will be.
These lightning support devices are affordable. Get an additional lamp or a ring-light. Even if your video is fantastic in every aspect, it will appear unprofessional if you don’t employ enough well-positioned light.
3. Keep your editing simple
Trying out different effects throughout the video editing process can be entertaining, but don’t go overboard. The most professional editing style is one that is straightforward and neat.
During the editing step, there are a few things you should keep in mind:
- Use noise cancellation to eliminate any background noise
- Adjust the brightness a little
- Getting rid of awkward silences and pauses
- Add background music and transitions
You can follow some editing tips and tricks from some Youtube creators.
4. Youtube video equipment
Besides lighting, video editing software, and a setup background, you’ll need this list of video production equipment that you’ll need for starting your Youtube channel:
- Camera: high-quality footage
The camera is, without a doubt, the most critical piece of equipment to have. But, before you go to the camera store, keep in mind that you don’t need to get the most expensive DSLR, you can record high-quality (at least 1080p) video with almost anything.
Here is the list of the best camera for Youtube filmmaking:
- Sony ZV-1
- Fujifilm X-S10
- Panasonic GH5 Mark II
- Sony ZV-E10
- Olympus E-M5 Mark III
- Canon PowerShot G7 X Mark III
- Fujifilm X-T4
- GoPro Hero 10 Black
Microphone: to improve the quality of the sound recording
USB microphones have gone from being utterly unknown to becoming a popular choice among YouTubers.
- Tripod or Gimbal Stabilizer: a tripod keeps the frame steady and not shaky, giving you peace of mind with steady and impressive image quality
No matter how steady you try to hold the camera, handheld filming will result in unsteady and jarring videos. Gimbals are specialized stabilizers that use motors or weights to properly balance your camera and smooth out your films, even if you make large, abrupt movements on purpose.
VIII. How to build trustworthy relationships with your Youtube viewers?
Politely react or respond to comments
Even to negative ones. This will show your positive attitude to visitors and help turn strangers into loyal followers. So don’t forget to add a reaction or respond to each comment.
Start collaborations with other YouTubers
Each partner will have a chance to add subscribers from the other party’s audience.
Create videos based on topics offered by your viewers
Interact with people. Don’t let them think that you don’t care what they want. On the contrary, let them know that you value their thoughts
Add CTAs in your videos
Write brief descriptions, ask them to subscribe to your community, share and follow affiliate links. Users should know what you want from them, and you are free to remind them about the opportunity to get a top-notch product.
IX. Wrapping up
We hope that these pointers will help you get a good start on making money with affiliate marketing on YouTube.
Best of luck!
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